Erin Millar
CSMO, Marlin Spring
Marlin Spring Developments
Toronto
30 projects
11,000+ units
EtobicokeHigh-rise

Joya

Joya at dusk

Now selling. A tower sold one floor plan at a time. >

12storeys 321suites 42.6mtall
Location
1045 The Queensway, at St Lawrence Ave
Developer
Marlin Spring, with Altree and Greybrook
Architect
Graziani + Corazza Architects
Use
Condos over ground-floor retail
The site
Etobicoke

Twelve storeys on The Queensway.

Mixed use, on a corner lot. >

A mixed-use building at The Queensway and St Lawrence Avenue: 321 suites over ground-floor retail, designed by Graziani + Corazza, with landscape by NAK Design Strategies.

What it taught me
Market lessons

From rendering to keys.

01 The read

Erin to add: what the market was doing when this launched, and the signal she watched.

02 The call

Erin to add: the call she made on product, pricing or positioning, and why.

03 The lesson

Erin to add: what it taught her about the market, with a number if she can share one.

Next project
03 / 14