Erin Millar
CSMO, Marlin Spring
Marlin Spring Developments
Toronto
30 projects
11,000+ units
MississaugaHigh-rise

Above

The lobby lounge at Above, rendering

Now selling. The name was the easy part. >

23storeys, tower one 17storeys, tower two 577suites
Location
Hurontario Street and Bristol Road
Developer
Marlin Spring, with RioCan Living
Transit
Next to the Hurontario LRT, Bristol stop
Amenities
Coworking, café lounge, fitness centre
The site
Mississauga

Two towers, one address.

Near downtown Mississauga. >

Two connected towers of 23 and 17 storeys with 577 suites, an expansive high-ceilinged lobby, smart locks, a coworking space, a café lounge and a fitness centre, beside the future Bristol stop on the Hurontario LRT.

What it taught me
Market lessons

From rendering to keys.

01 The read

Erin to add: what the market was doing when this launched, and the signal she watched.

02 The call

Erin to add: the call she made on product, pricing or positioning, and why.

03 The lesson

Erin to add: what it taught her about the market, with a number if she can share one.

Next project
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