Erin Millar
CSMO, Marlin Spring
Marlin Spring Developments
Toronto
30 projects
11,000+ units
Richmond HillLow-rise

Ivylea

Photo to come

Coming soon. The renderings are ready, and so is the registration list. >

~450homes 45acre site 4phases 3storeys
Location
19th Avenue, Richmond Hill
Developer
Marlin Spring, with Greybrook
Homes
Mostly three-bedroom townhomes
Sizes
About 1,800–2,000 sq ft
The site
Richmond Hill

450 homes on 45 acres.

A new neighbourhood, built in four phases. >

Mostly three-storey, three-bedroom townhomes, with an option for a fourth bedroom, on a 45-acre site in Richmond Hill. Part of the land is being returned to nature. Highway 404 and the Gormley and Richmond Hill GO stations are close by.

What it taught me
Market lessons

From rendering to keys.

01 The read

Erin to add: what the market was doing when this launched, and the signal she watched.

02 The call

Erin to add: the call she made on product, pricing or positioning, and why.

03 The lesson

Erin to add: what it taught her about the market, with a number if she can share one.

Next project
02 / 14