Erin Millar
CSMO, Marlin Spring
Marlin Spring Developments
Toronto
30 projects
11,000+ units
EtobicokeHigh-rise

The
Tailor

Photo to come

Move-in ready. Made to measure, then measured again. >

10storeys 142suites 38.6mtall
Location
1197 The Queensway, at Zorra St
Developer
Marlin Spring, with Harbour Equity Capital
Architect
Graziani + Corazza Architects
Use
Condos over ground-floor retail
The site
Etobicoke

Ten storeys at Zorra.

Built, finished and handed over. >

142 suites over retail at The Queensway and Zorra Street, designed by Graziani + Corazza.

What it taught me
Market lessons

From rendering to keys.

01 The read

Erin to add: what the market was doing when this launched, and the signal she watched.

02 The call

Erin to add: the call she made on product, pricing or positioning, and why.

03 The lesson

Erin to add: what it taught her about the market, with a number if she can share one.

Next project
09 / 14