Erin Millar
CSMO, Marlin Spring
Marlin Spring Developments
Toronto
30 projects
11,000+ units
TorontoHigh-rise

The
Dawes

Photo to come

Now selling. A neighbourhood with a tower to match. >

38storeys 638homes 127.7mtall 2towers
Location
10–30 Dawes Road, Danforth Village
Developer
Marlin Spring, with Osmington
Architect
Arcadis (formerly IBI Group)
Use
Condos, retail, offices, community centre, park
The site
Toronto

Thirty-eight storeys on the Danforth.

Shops, a community centre and a park at the base. >

Two towers, of 38 and 24 storeys, with 638 homes, shops, offices, a community centre and public park space, on the south side of Danforth Avenue west of Dawes Road.

What it taught me
Market lessons

From rendering to keys.

01 The read

Erin to add: what the market was doing when this launched, and the signal she watched.

02 The call

Erin to add: the call she made on product, pricing or positioning, and why.

03 The lesson

Erin to add: what it taught her about the market, with a number if she can share one.

Next project
06 / 14